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Originally Posted by Paul Markham
Would you send traffic to a site that converted 1:2000 or a site that converted 1:200 assuming the traffic took the same effort to get?
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Obviously 1:200.
But first off not all traffic is created equal. And conversion rates are as much impacted by the proper filtering of the traffic as they are the tour which they are being sent to.
I know MY traffic very well, I can pretty reliably predict what they'll buy and what they wont.
But even with that, a totally blind link will have a very bad conversion rate compared to a link that discloses the type of site you're being sent to and that it is a paysite...