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Originally Posted by rhetorical
"the BEST thing a new site owner can do these days is do it all themself, build the traffic yourself, make the sales yourself....NEVER depend on affiliates for anything"
It has always been that way. I have been around for a long time now and just recently did an affiliate programme. Its ok, but my own marketing costs way less and earns much more. But it is travel money.
Cash programmes are not a good thing for any boutique web business. Cash programmes are good for cash programmes. I have done the numbers six ways to Sunday and they just don't make any sense. They do make sense if you are a bulk content provider which most of us are not.
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You're right on some good points. I must be doing something right as I'm breaking sales records left and right and I haven't even started my affiliate program full swing yet. I'm just now installing the CC Bill program.
Traffic isn't always the key. A few years ago I got listed on The Hun. It was a nightmare! Gillions of hits and conversion was shitless. Just a bandwidth burner. For me, the lower the traffic the higher the sales. I'm so buried on mainstream comics stuff and other illustration stuff I didn't focus on traffic til this year. I kept away from the big traffic sites and the traffic brokers. They send traffic but it's not niche so it's worthless freeloader traffic. Traffic is either an asset or overhead. No gray area.
I'm sure I'll do far better affiliate wise as my test trial a few years ago. That was some GOOOOD money! Always came in, kept coming in, webmasters were happy.
I'll feel back to normal in a week.
I don't do content providing anymore. Only to an invitation only few who respect the work. I don't even charge em'. I do trades for traffic or computer parts or whatever barter is around. Somebody always has a cool hookup! Barter got me big hookups over the years. Don't knock it!