conversion wise ... you would be better off using one of our upcoming news feed features and just slotting it into one of your pharma site pages disguised as page content and letting it get established with your repeat customers ...
its the kind of thing that one day might convert a person because their fave celeb is in the headlines, but not convert that same person to the same site the following week because a celeb they hate, or worse, don't care about, is in the headlines.
none of the forced traffic we have sent any of the sites has converted at an acceptable standard ... all sites which are using news headlines and updating those headlines are converting awesome. so we are making advertising tools along these lines
fuck mainstream is hard work
