Free Sells..

[sarettah]

What is it that drives consumers to chase after — even spend more to get — freebies? Denny's has seen record crowds when it's given away breakfasts. Ditto for free chicken wings at KFC and free doughnuts at Dunkin' Donuts. "Free is magic," says Barry Schwartz, professor of psychology at Swarthmore College. "If you offer something for free, people will gladly spend money to get it."

http://www.usatoday.com/money/industries/food/2011-07-10-free-711-slurpees_n.htm

Not that we don't know that. Give em a tease and they want more.

Good thing that the tubes can't give away slurpees :yowsa:



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[RawAlex]

I always laugh when I read articles like that, because they are confusing "free" with free.

Yes, free packs them in, yes you can sell some other stuff, but if you offer something for free all the time, people won't ever buy that thing anymore, because they know it's free most of the time.

It's pretty much shooting yourself in the foot so you can sell the blood for money.