Playboy finally gets it

[gonzo]

... 25+ years later...

http://i.playboy.com/index2.html

Too late? Or has Hugh pulled another rabbit out of the hat?

Remember you heard it first here. Not on GFY.

[RawAlex]

A little late for the party, and the stuff will all be pirated and available for nothing on the torrent sites within hours if they haven't done it already.

They are way too late for this.

[EmporerEJ]

With a decision of $0.00 vs. something?
As long as it's priced right, it will be profitable.
The day we decide NOT to pursue a sale because "someone might pirate the content," is the day you should fold your tent.
This is nothing new. You've been able to pirate their content since it was made. It's just easier, and faster today. Playboy's target customer doesn't mind paying.

[miz_wright]

I thought they did something like that already on the main site with the Club?