gonzo
02-19-2008, 08:40 AM
LIBERTY TOWNSHIP, Ohio - Microsoft and Google were sued last week by a company that claims to own a patent on paid search models.
Paid Search Engine Tools of Liberty Township, Ohio, claimed in the lawsuit that Microsoft's paid search platform adCenter and Google's AdWords program violate patent No. 7,043,450 for "Paid Search Engine Bid Management."
J. Robert Chambers, the attorney for Paid Search Engine Tools, said the 2006 patent was for a method of optimizing keyword bids. The abstract filed with the U.S. Patent Office describes it as a system for monitoring keyword bids across one or more search engines so that that marketers can adjust their pay-per-click bids.
Paid Search Engine Tools previously provided this service to marketers, Chambers said, but Google, Microsoft and Yahoo! cut into the company's business when they began to offer the service.
Read the rest of BeeYonka's article here (http://www.avn.com/index.cfm?objectID=2DE82710-CD6D-DD3D-5F35BE0AB98CC7AD)
Paid Search Engine Tools of Liberty Township, Ohio, claimed in the lawsuit that Microsoft's paid search platform adCenter and Google's AdWords program violate patent No. 7,043,450 for "Paid Search Engine Bid Management."
J. Robert Chambers, the attorney for Paid Search Engine Tools, said the 2006 patent was for a method of optimizing keyword bids. The abstract filed with the U.S. Patent Office describes it as a system for monitoring keyword bids across one or more search engines so that that marketers can adjust their pay-per-click bids.
Paid Search Engine Tools previously provided this service to marketers, Chambers said, but Google, Microsoft and Yahoo! cut into the company's business when they began to offer the service.
Read the rest of BeeYonka's article here (http://www.avn.com/index.cfm?objectID=2DE82710-CD6D-DD3D-5F35BE0AB98CC7AD)