Quality or Quantity?

[cj]

I'm working on this month's article for klixxx, on Quality vs Quantity business models & I'm curious to hear how Opranauts think of their business and which business model you think you follow ...

Dictionary.com defines the words as follows:

Quality:

Superiority of kind: an intellect of unquestioned quality.
Degree or grade of excellence: yard goods of low quality.

Quantity:

A specified or indefinite number or amount.
A considerable amount or number: sells drugs wholesale and in quantity.

In my definition, Quality is a product that is superior and Quantity is a product that sells a lot but is made to a lower standard.


We talk a lot about 'playing the numbers game' and many of us have worked in the business model 'who cares about customer support' ... a few programs I have run the entire goal was to push as much traffic/joins/sales as possible, while Purve I've always considered to be high quality with a lower volume.

Lately I've been wondering if there is any place in this world for quality products at all anymore? It seems that all the money consumers are spending is on cheap shit that gets thrown away the next week, so is chasing a quality product something that will become obselete in the next few years/decades?

You may have heard it said 'we live in a disposable society' ... and the generations behind us certainly don't have much interest in quality. Are we also disposing of people (american idol overnight celebs for example) as cheap marketing tools?

I've been researching a lot about infomercials and the way the marketing *educates* the consumer to think they can't live without the product - many of you would have heard me preaching this 'education' of the surfer while marketing my womens sites over the years.

I've always been interested in the psychology behind why human beings do what we do, and infomercials fascinate me for this exact reason - we know its shit, but by the end we are telling our friends 'oh but it does this ....'

This is related to the asian market & shows just how big the 'mass produced cheap shit' market has become:

Advertisers use infomercials and home shopping television to identify
prospective buyers, support ad campaigns, and educate consumers by offering a demonstration.

In Asia, infomercials generate several hundred million dollars in annual sales.

Infomercials are playing a role in China (e.g., China Shop-A-Vision signed
up 20,000 "TV shopping members" in its first year of infomercials).


So I have a few questions and I would love to hear your responses in relation to your own business model .... I will be taking some quotes from this thread for use in the article, and including your name and url so please say so if you don't want to be quoted.




Do you consider your business to follow a quality or quantity business model?

Do you think its possible to incorporate quality and quantity into the same business model and do both effectively?

Can you think of any companies who have succesfully done both?

What examples can you think of that do either best? ie McDonalds is a classic 'quantity' business that lacks 'quality'. GM is quantity, BMW is quality etc.

Where do you think society will go in the next 10 years as far as consumption of products, entertainment etc?



Looking forward to hearing some comments :agrin:

[Almighty Colin]

Almighty Content follows a "quality business model" but I've spent most of my "career" doing the opposite. I guess the best option is both.

I think Apple aims to make the best product possible. IPod is a product intended to be of good quality that is raking in the sales.

How about the Kenneth Cole clothing line for a good combination of quality/quantity? Mid priced but high "quality" clothes, watches, and shoes.

[*KK*]

I'd say that the numbers would determine the answers, cj, from a strictly economics standpoint.

If fewer clients spending more money net you the best result, then thats the way to go. Same thing with the opposite.

[Nickatilynx]

Well....

I'm about to try , stack it high , sell it cheap , but then offer upgrade options.

So errr both.

But frankly , the model in this business has always been on getting the surfer to buy.

Great content helps...but it is still my belief that a large number of recurs is purely related to the fact the member forgot to cancel or can't be bothered to.

My new plan is sell them , then sell them somemore :)

[EmporerEJ]

We ABSOLUTELY follow the "quality" model, and always will. We always give our customers more than they pay for, so they are pleasantly surprised when they open their order.
We also stand behind our product. Our product has ALWAYS carried a warranty. Our warranty FAR exceeds every warranty I've seen in the adult industry, (when there is any warranty at all) and exceeds MOST consumer electronics warranties.

The rule in the past has always seemed to sell overpriced shoddy merchandise and then run from it. For example: Most of the "name" adult products have a warranty on a $9.95 dildo as follows:
Product is warranted for 90 days against defects. If it fails during warranty, please send to XYZ address with $10 for return postage and handling.

I ask you; what kind of warranty is that? NONE. The customer might as well discard the broken unit and replace with new, and that's the plan for the majority of manufacturers. They simply don't want to see it ever again.

Our warranties are in YEARS, not months. We make a quality product that lasts Our customer repeatedly come back for additional content to use with their Virtual Sex Machine, so it had better work, or we'll get no repeat business. I challenge anyone to find a better quality warranty on a product in our industry.

Quality is Job #1

[PornoDoggy]

I don't see it as an either/or ... it's two completely different business models, both of which work quite well for those who know how to work them.

[PornoDoggy]

What examples can you think of that do either best? ie McDonalds is a classic 'quantity' business that lacks 'quality'. GM is quantity, BMW is quality etc.

QM has both quantity models (Chevy Cavilier) and quality models (Cadillac).

I think it's difficult for an entrepeneur or a start-up to offer both ... but as a business matures it usually evolves to a point where it can (in fact, needs to) offer both. There are exceptions (the Dollar General/Family Dollar stores, like McDonalds, come to mind immediately), but as a rule that's the path most seem to take.

[cj]

Originally posted by PornoDoggy@Jan 26 2005, 11:28 PM
What examples can you think of that do either best? ie McDonalds is a classic 'quantity' business that lacks 'quality'. GM is quantity, BMW is quality etc.

QM has both quantity models (Chevy Cavilier) and quality models (Cadillac).

I think it's difficult for an entrepeneur or a start-up to offer both ... but as a business matures it usually evolves to a point where it can (in fact, needs to) offer both. There are exceptions (the Dollar General/Family Dollar stores, like McDonalds, come to mind immediately), but as a rule that's the path most seem to take.
PD, do GM make & sell anywhere near as many of their high quality cars as they do of their cheap budget cars? and would GM's highest quality car be comparable to a mercedes or BMW?

Car companies are probably a bad example because a car has to be at least a minimum standard to be safe ... the definition of quality here is much higher than on say, a christmas tree or an ashtray, because it has to transport human beings safely.

Not sure about in the states but here in oz, Hyundai excel's (accent i think over there?) were mass produced, cheap as hell, and every teenage girl with a credit rating owns one ... they sold for about $13k Australian Dollars.

While nobody wants to say 'no my product is crap, i produce it as cheap as possible, sell with low margins and try to make money on the volume' ... will it ever reach a time when a manufacturer can be honest about the fact that they skimp to make a product affordable? The buying public doesn't seem to mind, as long as its presented in a clever marketing package.

Using McDonalds as the example, they recently did a campaign here 'nuggets - now with real chicken!!' in an attempt to say 'hey we make an improved quality product' ... I immediately think they just admitted to NOT using real chicken in the past.

Every product/company I have case studied so far does one really well, and the other secondary ...

[cj]

Originally posted by EmporerEJ@Jan 26 2005, 11:06 PM
We ABSOLUTELY follow the "quality" model, and always will. We always give our customers more than they pay for, so they are pleasantly surprised when they open their order.
We also stand behind our product. Our product has ALWAYS carried a warranty. Our warranty FAR exceeds every warranty I've seen in the adult industry, (when there is any warranty at all) and exceeds MOST consumer electronics warranties.

The rule in the past has always seemed to sell overpriced shoddy merchandise and then run from it. For example: Most of the "name" adult products have a warranty on a $9.95 dildo as follows:
Product is warranted for 90 days against defects. If it fails during warranty, please send to XYZ address with $10 for return postage and handling.

I ask you; what kind of warranty is that? NONE. The customer might as well discard the broken unit and replace with new, and that's the plan for the majority of manufacturers. They simply don't want to see it ever again.

Our warranties are in YEARS, not months. We make a quality product that lasts Our customer repeatedly come back for additional content to use with their Virtual Sex Machine, so it had better work, or we'll get no repeat business. I challenge anyone to find a better quality warranty on a product in our industry.

Quality is Job #1
You guys have an awesome business model ... you make money on selling the original 'box', then have a recurring income on the accessories for the box. A lot like barbie dolls ... the parents buy a quality doll and maybe a car, then a whole stack of cheap accessories for every birthday and christmas.

While you do offer a warranty and focus on your product lasting a long time, does the standard drop as you work your way down the accessories?

Do you find many people actually take you up on your warranty offers?

While your quality is what encourages repeat business and purchase of your accessories etc, if you spent equal amounts of money on marketing as you do maintaining your standard of quality, do you think you would be able to make as much or more money?

With your product in particular, I could never understand why more don't get sold - if you had an infomercial for that you'd sell millions and millions of them around the world because the gimmick is so suitable for that format. The bulk would end up in a box in the closet but without the customer support cost because most forget or couldn't be bothered returning ...

Have you considered taking this direction and if so what has stopped you?

Great comments, thanks everyone!

[Paul Markham]

Do you consider your business to follow a quality or quantity business model?

Quality and quantity

Do you think its possible to incorporate quality and quantity into the same business model and do both effectively?

Yes

Can you think of any companies who have successfully done both?

Us.

Where do you think society will go in the next 10 years as far as consumption of products, entertainment etc?

Quality.

What’s wrong with doing both, why not a superior product at a fair price and as much traffic as possible?

Recently I've been surfing looking at paysites and content providers. A lot of paysites employ the same cookie cutter collage designer, after 10 sites you no longer look at anything but the girls. You then start thinking OH MY GODDDDD does this guy have a clue what’s hot, attractive, horny or teen?

For too many companies the route is throw it up for as little as possible then spend the money, on getting affiliates. Problem is few experienced successful affiliates are going to be driving traffic to this site for long.

As a content provider I’ve experience dealing with people who buy on price. How many time do I hear "XZYCONTENT sell it for half the price" I then take a look at XZYCONTENT and see why. But all the buyer is interested in is the price per pic or minute of video. Bet the surfer does not buy like that.

Our strategy is BOTH I'm a pretty good pornographer and a bloody fine marketing man. I throw as much traffic at out content sites as possible.

Three years ago when we were new on the Net I was told by many my attitude and content was not going to make me a fortune on the Adult Internet. Three years later they are out of the business, or out of the content business, and we do make a lot of money.

The future is the High Road, for those with the skills to take it.

[PornoDoggy]

GM certainly doesn't sell as many of the high-end cars as they do the low end.

There is another factor in auto selection that I don't think you'll find in this industry - prestige. Cadillac could make a car every bit the equal of anyone - but it would not have the prestige of a Benz or BMW. With a car you're buying image.

will it ever reach a time when a manufacturer can be honest about the fact that they skimp to make a product affordable?

A manufacturer might admit it - but the marketing department speaks for the company, and they sure as hell won't. :)

[JR]

people seem to confuse "quality" with the issue of "value". wal-mart is not on its way to becomming the first trillion dollar company and surpassing the GDP of Great Britain because they are selling shit. they are selling appropriately priced shit.

[cj]

Originally posted by PornoDoggy@Jan 27 2005, 02:08 AM
There is another factor in auto selection that I don't think you'll find in this industry - prestige. Cadillac could make a car every bit the equal of anyone - but it would not have the prestige of a Benz or BMW. With a car you're buying image.
This is a good point ... I was thinking today how this ties in - i was watching Oprah, and this woman had got herself into $92 000 debt buying brand label clothes ...

These companies produce their items in China, stick a tag on them and spend all their money on marketing to create the perception of quality. While the item is often a fairly average quality piece, the buyer thinks they are purchasing a lifestyle with their sweater/hat/car.

On these items, the price is almost what makes them 'prestige', and they market backwards from the price to the demographic who can (almost) afford it.

In reverse, JR's example of Wal-Mart - it is percieved as being really cheap, but people buy it because it is what it is ... moderate quality for a moderate price. I know many opranauts who shop at Ikea regularly ( recently I sorted my tool box and found 17 allen keys :biglaugh: ).

I've been using the top fortune 500 companies as a test platform for my quality vs quantity theory 'a company can only do 1 well'.

This is last year's fortune 500 top 30 ....

1. Wal-Mart Stores Inc., Bentonville, Ark., 1, $258.681
2. Exxon Mobil Corp., Irving, Texas, 3, $213.199
3. General Motors Corp., Detroit, 2, $195.645
4. Ford Motor Co., Dearborn, Mich., 4, $164.496
5. General Electric Co., Fairfield, Conn., 5, $134.187
6. ChevronTexaco Corp., San Ramon, Calif., 7, $112.937
7. ConocoPhillips, Houston, 12, $99.468
8. Citigroup Inc., New York, 6, $94.713
9. International Business Machines Corp., Armonk, N.Y., 8, $89.131
10. American International Group, Inc., New York, 9, $81.300
11. Hewlett-Packard Co., Palo Alto, Calif., 14, $73.061
12. Verizon Communications Inc., New York, 10, $67.752
13. The Home Depot Inc., Atlanta, 13, $64.816
14. Berkshire Hathaway Inc., Omaha, 28, $63.859
15. Altria Group Inc., New York, 11, $60.704
16. McKesson Corp., San Francisco, 20, $57.129
17. Cardinal Health Inc., Dublin, Ohio, 19, $56.830
18. State Farm Insurance Cos., Bloomington, Ill., 21, $56.065
19. The Kroger Co., Cincinnati, 18, $53.791
20. Fannie Mae, Washington, D.C., 16, $53.767
21. The Boeing Co., Chicago, 15, $50.485
22. AmerisourceBergen Corp., Chesterbrook, Pa., 24, $49.657
23. Target Corp., Minneapolis, 25, $48.163
24. Bank of America Corp., Charlotte, N.C., 23, $48.065
25. Pfizer Inc., New York, 37, $45.950
26. J.P. Morgan Chase & Co., New York, 26, $44.363
27. Time Warner Inc., New York, 29, $43.877
28. The Procter & Gamble Co., Cincinnati, 31, $43.377
29. Costco Wholesale Corp., Issaquah, Wash., 33, $42.546
30. Johnson & Johnson, New Brunswick, N.J., 34, $41.862

Full List - http://www.usatoday.com/money/companies/20...-500-list_x.htm (http://www.usatoday.com/money/companies/2004-03-22-fortune-500-list_x.htm)

[cj]

Originally posted by Paul Markham@Jan 27 2005, 01:55 AM
What’s wrong with doing both, why not a superior product at a fair price and as much traffic as possible?
PaulMarkham ... what you are talking about is not what your business factually is, but what you wish it was.

You said 'as much traffic as possible'. This is not successfully achieving quantity ... what you consider a high quantity of traffic may be 1/2 of what your competition gets ... you may define that as quantity, but from outside looking in I may see that as low quantity.

Our strategy is BOTH I'm a pretty good pornographer and a bloody fine marketing man. I throw as much traffic at out content sites as possible.

Would you consider your content company to be in the top 10% of sales volume in the content industry?

Would you consider your content company to be in the top 10% highest quality in the content industry?

If you are trying to do both, won't your business always sit somewhere around the middle of each?!

[Almighty Colin]

Originally posted by cj@Jan 27 2005, 05:22 AM
These companies produce their items in China, stick a tag on them and spend all their money on marketing to create the perception of quality. While the item is often a fairly average quality piece, the buyer thinks they are purchasing a lifestyle with their sweater/hat/car.

On these items, the price is almost what makes them 'prestige', and they market backwards from the price to the demographic who can (almost) afford it.
Yes, when I mention a clothing label, for example, I mean the perception of quality not quality itself as far as the materials, etc. It's more of PD's prestige factor at work. High-end clothing and accessories do seem to me to be of higher quality on average though - belts, shoes, watches, purses and so on. The buttons, stitching and leatherwork seem superior.

There's always that famous experiment where the prices are raised on jewelry and sales increase.

[Almighty Colin]

Originally posted by cj@Jan 27 2005, 05:22 AM
In reverse, JR's example of Wal-Mart - it is percieved as being really cheap, but people buy it because it is what it is ... moderate quality for a moderate price.
I don't know if it's still true but quite a few people who shopped there used to say that Walmart products were superior because they were "Made in America". This was in the early 90's.

[JR]

Originally posted by cj@Jan 27 2005, 02:22 AM

In reverse, JR's example of Wal-Mart - it is percieved as being really cheap, but people buy it because it is what it is ... moderate quality for a moderate price. I know many opranauts who shop at Ikea regularly ( recently I sorted my tool box and found 17 allen keys :biglaugh: ).
I think there is a difference between what is percieved and what is actually true. bush is percieved by 50% of US voters to be a lunatic. but those 50% are also biased anyway and it is far from a reflection of objective reality. though in marketing, some like Al Ries and Jack Trout might argue that in marketing, "the perception is the reality", you are talking about an actual business model, not what is percieved and what their underlying economics are that drives their business. In that sense, "perception" and the "reality" can be and often are very different. In the arguement about "quality vs quantity" I would argue that the missing part of the equation is "value". As a general rule, people are happy to buy crap if it is appropriately priced crap... and as a general rule, people are happy to buy expensive and exclusive things as long as it is not crap with a high price tag.

Here is a real example of where my opinion lies.

I believe that any business has to focus on the value that it offers. Bally Total Fitness is a company that has over 400 gyms in the US. Last year, they sold more than 3,000,000 memberships with revenues over 1,000,000,000.00 in the US. That is a decent volume by any standard on the planet.

However, of those 3,000,000,000 memberships last year, only about 200,000 renewed (mostly corporate memberships). In other words, people obviously are not happy with them and their experience as a member. Why? Well... My observation long before I became aware of thier numbers and the fact that they are in serious financial trouble is that they focus entirely on quantity and achieving sales goals and targets and really could not give a fuck about people, the facility and their service. In fact, if you have no membership and walk into a gym, they are all smiles. You buy a membership (in the form of a 1-3 year contract) and walk in the next day and for them most part, they just look at you like "what the fuck are you doing here". Thats typical of most gyms. I mean, why would a facility with a capacity of 1000 people want 15,000 - 20,000 active members actually showing up?

Then, they sell personal training packages. To be clear, I have many friends who are personal trainers and I also go twice a day to the most successful ballys gym in washington and know a little about their numbers. They sell personal training "packages" in the same way they sell long term contracts for memberships. There is a catch though... the trainers are complete fucking retards. One guy at the Ballys gym in Bellevue was just hired and had absolutely no history in atheletics, no history in training people, no education in exercise science or nutrition and in violation of ballys own rules, had no certification which is required so that Ballys can insure him. Why did they hire an idiot? My observation is that they have become so focused on reaching monthly sales goals, that they comepletely forgot about the client, what they are paying for and why they are there. The worst is that person is paying for professional help and for a solution to their problem. Instead they get some dickhead who is more focused on grabbing her ass and touching her than helping her. Even if he wanted to help her, he does not know how. He is more or less just a placeholder to semi-justify the $2000.00 personal training package the woman bought.

Bally Total Fitness is a company focused on volume over value. Quantity over Quality. They, like many companies, have a profound missunderstanding of why they were successful in the first place and subsequently, why they are now in decline. Egos have no place in business. They never built a principled centered business that focused on the needs of the customer. They built a business that was able to ride the wave of explosive industry growth (the fitness industry and total number of gyms grew so fast that it caused a steel shortage and affected the steel market for those who do not know). Being their for that explosive growth enabled them to fuck anyone and everyone because there was no shortage of people coming through the door. However, as the industry matures, changes and competition increases, they find themselves struggling. They have a billion dollar business (now with a market cap of just over 135,000,000.00) that is built on a backwards business model of "fuck as many people as possible, as fast as possible and hope they don't show up" and as people are increasingly aware and competition increases and changes the standards, they are starting to demand and expect both better and more. The company would now have to be completely destroyed and rebuilt as something new to save itself and given what I see, i doubt that will happen before they finally go under or are sold/aquired.

Quality always comes first. Even if the short term costs are greater, the long term benefits are exponentially greater.

in summary - i would say value first and quantity to the extent that you can grow without undermining value.


an interesting note:
"Made in Japan" after WWII was synonymous with shitty products. The company mission of Sony was to change that.

[Dravyk]

Quality does not always win.

BetaMax was better than VCR. Ironically, 25 years later, folks are trading in their tapes for DVDs.

Almost everything done by Microsoft was done better by the companies they displaced or put out of business, starting with DR Dos was tons better than MS Dos.

Quality often loses to a better marketed inferior product.

[JR]

Originally posted by Dravyk@Jan 27 2005, 09:43 AM

Quality often loses to a better marketed inferior product.
i would say that is sometimes true in the short term and we are talking about generalities, not exceptions.

i would also dissagree with microsoft. there simply are no comparison companies to compare the scope of what microsoft offers to that would allow one to draw a sound conclusion. being that microsoft offers countless products that are integrated and work together in more ways than we are even aware, does not mean "Word Perfect is better than Microsoft Word" being that there is additional value in the host of other products that also integrate with Microsoft Word. there is always a market for an alternative... but that does not mean the market leader is inferior although i would guess that almost everyone that chooses that alternative product for whatever reason, would certainly swear that is the case.

[nlphoto]

Originally posted by Dravyk@Jan 27 2005, 10:43 AM
Quality does not always win.

BetaMax was better than VCR. Ironically, 25 years later, folks are trading in their tapes for DVDs.

Almost everything done by Microsoft was done better by the companies they displaced or put out of business, starting with DR Dos was tons better than MS Dos.

Quality often loses to a better marketed inferior product.
In the case of Betamax, depends if you are talking
the end consumer or commercial broadcast market...

Beta SP (and now DigiBeta) have been the standard
format of commercial broadcast for the past 15+ years.

[Jesse_DD]

cj


I normally follow a strategy of whatever makes the most profit. If that means lower quality --> higher volume then so be it. If that means higher quality then so be it.

However, with that being said there are a few times in which I have said that I am willing to sacrifice the profit to make a better product. Not often but just when i am feeling creative :)

[cj]

Originally posted by JR@Jan 27 2005, 10:28 AM
Quality always comes first. Even if the short term costs are greater, the long term benefits are exponentially greater.

in summary - i would say value first and quantity to the extent that you can grow without undermining value.
The gym example is perfect - I think the business model of all gym's is to get as much quantity as possible and only worry about the quality for those few that show up.

Bally's just did a better job of it than their competition ...

Isn't our porn model the same? We try to get a huge volume of signups, give them practically nothing and hope like hell a large percentage forgets to cancel or is too embarrassed to chargeback?

Gym's are a classic example of the good old 'but it clearly states in the terms .....' - I'm sure we copied their model in some way!!

My last gym membership ended with me abusing a woman on the phone who insisted I come into the gym in person to cancel ... I only dragged my ass there a few times a month when I WANTED to work out, as if I was going to go there in person to admit my lack of commitment. (Funnily enough, I exercise more than ever now without ANY kind of memberships to anything!!)

JR, you talked about in your post what will happen when the business model bottoms out - when people get so used to how poor Bally's service is that they stop buying memberships. Do you think this means failure to the company though?

All Bally's has to do is create a new identity, pretend the new identity has 'bought out' Bally's, and use some of the money Bally's fucked out of their customers to launch a marketing campaign that appears to *fix* all the problems consumers have with the Bally's brand .... in fact, Bally's could be 1 big experiment in market research for the next big gym business.

Recently one of our major gym companies did the same - they got all new equipment, changed name to 'zest', did some funky branding about how cool the new look was and whammo, people fall for the same shit all over again with only a *slightly* higher quality but a big emphasis on perception of value.

The point I'm trying to make with the article is that providing quality is not necessarily a key to business success, its a personal choice for most of us to try to provide our customer with value for money. If we only cared about turning profits, we wouldn't still be in this business, because haven't we milked it for all the high volume/low quality profits that's available?

[Cyndalie]

Here's how I've always related the quantity vs. quality topic to the traffic/seo model:


When it comes to marketing in search engines, those with gaining a quantity of traffic in mind are first to be disappointed. Since search engines provide a user induced interest in searching for what they are looking for and finding your site, both your site and the user are pre-qualified for a sale. The user is primed and ready, they know what they want, and odds are if they find it at your site a purchase will be made, a bookmark will be set, or they will share your site with a friend.

Trying to gain a huge quantity of traffic through search engine marketing is a very time consuming effort, a long term effort that can have long term results. But do not expect 5000 hits per day for one top ten keyword ranking. Since keyword phrases must be exact matches to what your site is ranking for, there is lots of space to cover to hit a majority of phrase matches that basically say the same thing. For example - pluralization, misspellings, quotes; sometimes even capitalization can create different search results. On average, a keyword phrase ranking in the top ten will generate anywhere between 5-50 clicks per day. It doesn't seem like that many, however times that by then good keyword rankings and you can have up to 500 prequalified sales/visitors coming to your site per day.

Compared with TGP types of traffic, where 3000 visitors can result in few sales, consider what this quantity is costing you in bandwidth, time, and content. TGP marketing is often called short term marketing with short term results.

To me, quantity is traffic that has been filtered through other sites, searching for something for free, clicked on impulse or is directed to my site without user preemptive action.

Quality traffic is traffic that is looking for something my site offers which the user took action to seek out.

Both types are needed for a well rounded marketing campaign, however knowing the difference and balancing it is important.

I know this is generalized - wish I had more time to go into more detail.
Cyndalie

[traffic addict]

I don't think that it should be quality or quantity. You will do best if you can combine the both of them, checkout imlive.com and you will see what I mean.
We have been working on this site for over 18 months before we have uploaded it. and now we have over 7k active girls online, over 400 girls online 24/7 and each of them is a million $ girl :)

I think that if you can combine quality and quantity, you are sure to get the best out of the retention. If you are only working on one of them, you have a good chance to do well, but not to be the best. Just my 2 cents.

[KevinG]

In short, you need both, but quality over quantity, especially in today's market.

[JR]

Originally posted by traffic addict@Feb 4 2005, 01:23 PM
I don't think that it should be quality or quantity. You will do best if you can combine the both of them, checkout imlive.com and you will see what I mean.
We have been working on this site for over 18 months before we have uploaded it. and now we have over 7k active girls online, over 400 girls online 24/7 and each of them is a million $ girl :)

I think that if you can combine quality and quantity, you are sure to get the best out of the retention. If you are only working on one of them, you have a good chance to do well, but not to be the best. Just my 2 cents.
exactly.

you have to ask yourself what your goals are... to make money, or to build something really great and build the foundation of a company that will continue to succeed no matter what happens or what changes might occur in the future. "making money" is short term thinking and quite frankly, its easy to do. building a company that will always make money and continue to grow in the future is long term thinking. this industry is full of short term thinkers looking for the quick buck... and the limited longevity of the average company in this biz reflects that.

all the big companies that started before 98 and are still going strong today offer as much bang for the buck as possible. many companies "make money" and can argue that quantity made more for them than quality... they come and go all the time.

[traffic addict]

Originally posted by JR+Feb 4 2005, 03:20 PM--></div><table border='0' align='center' width='95%' cellpadding='3' cellspacing='1'><tr><td>QUOTE (JR @ Feb 4 2005, 03:20 PM)</td></tr><tr><td id='QUOTE'> <!--QuoteBegin-traffic addict@Feb 4 2005, 01:23 PM
I don't think that it should be quality or quantity. You will do best if you can combine the both of them, checkout imlive.com and you will see what I mean.
We have been working on this site for over 18 months before we have uploaded it. and now we have over 7k active girls online, over 400 girls online 24/7 and each of them is a million $ girl :)

I think that if you can combine quality and quantity, you are sure to get the best out of the retention. If you are only working on one of them, you have a good chance to do well, but not to be the best. Just my 2 cents.
exactly.

you have to ask yourself what your goals are... to make money, or to build something really great and build the foundation of a company that will continue to succeed no matter what happens or what changes might occur in the future. "making money" is short term thinking and quite frankly, its easy to do. building a company that will always make money and continue to grow in the future is long term thinking. this industry is full of short term thinkers looking for the quick buck... and the limited longevity of the average company in this biz reflects that.

all the big companies that started before 98 and are still going strong today offer as much bang for the buck as possible. many companies "make money" and can argue that quantity made more for them than quality... they come and go all the time. [/b][/quote]
well said :rokk:

[Almighty Colin]

Note. This thread appears on page 68 of the most recent Klixxx.