sarettah
12-11-2003, 02:14 PM
Just got forwarded an email from a friend.... This is from an update sent out by Garrett at webpronews I believe.. He is currently at the "search engine strategies" seminar reporting back......
***********************************************
Google Apologizes. There's been a lot of anger and frustration
since the Florida Updates. Apparently, Google understands the
fact that people's businesses rely on Google results. Craig Nevill-Manning,
Google's Senior Research Scientist, said, for what it's worth,
"I apologize for the roller coaster. We're aware that changes
in the algorithm affect people's livelihoods. We don't make changes
lightly." Well, at least that's good to know. Read more statements
here.
An Exclusive Interview. Yesterday, I caught up with Marissa Mayer,
the Director of Consumer Web Products at Google, and asked, ~What
should people do if their sites were totally dumped from Google?~
She replied, ~If you dropped in rankings, go back and look at
who you linked to and who~s linking to you. If any of these people
are using spam techniques, they're the reason your site no longer
appears on Google.~
~Does this mean that the new algorithm somehow measures the ~neighborhood~
you're linked into more highly?~
Smiling, Marissa told me she couldn~t answer that question, because
it~s a direct statement about the new Google algorithm. We'll
take that as a yes. :)
Looking for ways to boost your Google ranking? Marissa says,
"Have unique useful content. Have sitemaps. Make your site easy
to reach with a text-based browser. Give your site a hierarchal
structure. Have a single domain with mini-sites within, rather
than having lots of sites."
Usability is a Must! Marissa says, "It's a good idea to design
sites that are usable from any browser. That's something that
Google may be taking into consideration - your cross-browser
compatibility." Check out WebProWorld's Accessibility and Usability
Forum for more tips!
Will Google Ever Get the Spam Situation Under Control? Greg Boser,
president of WebGuerrilla LLC, doesn't think so. He says, "It's
sixty engineers versus sixty thousand spammers - I like those
odds!"
***********************************************
Google Apologizes. There's been a lot of anger and frustration
since the Florida Updates. Apparently, Google understands the
fact that people's businesses rely on Google results. Craig Nevill-Manning,
Google's Senior Research Scientist, said, for what it's worth,
"I apologize for the roller coaster. We're aware that changes
in the algorithm affect people's livelihoods. We don't make changes
lightly." Well, at least that's good to know. Read more statements
here.
An Exclusive Interview. Yesterday, I caught up with Marissa Mayer,
the Director of Consumer Web Products at Google, and asked, ~What
should people do if their sites were totally dumped from Google?~
She replied, ~If you dropped in rankings, go back and look at
who you linked to and who~s linking to you. If any of these people
are using spam techniques, they're the reason your site no longer
appears on Google.~
~Does this mean that the new algorithm somehow measures the ~neighborhood~
you're linked into more highly?~
Smiling, Marissa told me she couldn~t answer that question, because
it~s a direct statement about the new Google algorithm. We'll
take that as a yes. :)
Looking for ways to boost your Google ranking? Marissa says,
"Have unique useful content. Have sitemaps. Make your site easy
to reach with a text-based browser. Give your site a hierarchal
structure. Have a single domain with mini-sites within, rather
than having lots of sites."
Usability is a Must! Marissa says, "It's a good idea to design
sites that are usable from any browser. That's something that
Google may be taking into consideration - your cross-browser
compatibility." Check out WebProWorld's Accessibility and Usability
Forum for more tips!
Will Google Ever Get the Spam Situation Under Control? Greg Boser,
president of WebGuerrilla LLC, doesn't think so. He says, "It's
sixty engineers versus sixty thousand spammers - I like those
odds!"